History repeats itself for Audio, like ‘digital’ before it.
Recently Warc released one of it’s reports on media channel revenues vs time spent and I have seen a lot of commentary about the big gap between time spent (31%) and percentage of advertiser revenues...
View ArticleAre you defined by your job?
What’s your first reaction? It will probably vary depending on a few factors. How high profile is your work or job,how high profile are you as an individualwhat else is happening in your life,what...
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Consultancy vs Full time work – is it for you?
As someone who has only ever been employed by a company for the last 25 years, I was always fascinated with the concept of consultancy. It seemed to be the thing you did when you got too old to be...
View ArticleDigital advertising: Should we return to simpler days?
First Published in New Media Age here Marco Bertozzi, most recently Vice President, EMEA and Multi-Market Global Sales at Spotify is a true digital veteran and NDA’s new regular columnist. He started...
View ArticleInternal recruitment needs to be on brand and empathetic.
As I continue to consult, mentor and devote time to myself and family I am also concurrently talking to companies about potential future roles. I wanted to reflect on my experiences of this process so...
View ArticleDiversity is more than just Gender.
How can we adjust how we think about diversity? Diversity is currently dominated by gender, and there is so much going on in that space, which is fantastic, long may it continue, but there is a much...
View ArticleInternal recruitment needs to be on brand and empathetic.
As I continue to consult, mentor and devote time to myself and family I am also concurrently talking to companies about potential future roles. I wanted to reflect on my experiences of this process so...
View ArticleWe are all in our heads too much.
First published here. Marco Bertozzi, most recently Vice President, EMEA and Multi-Market Global Sales at Spotify is a true digital veteran and NDA’s new regular columnist. He started his career at...
View ArticleSales in a Pandemic. Did not see that coming!
Four years ago, I moved from agency to sales and at the time and since, a number of agency colleagues asked me about how the cross over was and asked what I had discovered. There is so much to learn...
View ArticleBertozziBytesize : Communicate/Adage MENA – Audio goes everywhere.
Marco Bertozzi, Vice President, EMEA Sales & Multi-market Global Sales at Spotify, tells Communicate what users were listening to while social distancing was in effect around the globe and in the...
View ArticleMy answers on getting a job, interviewing for school leavers and students.
I was lucky enough to take part in a Speakers4schools virtual talk and Q&A. I was blown away by the attendance, 1100 kids and 300 questions asked. Lock down or not I could not manage all 300 so I...
View ArticleRecorded @ConnectedPodcast with Sue Unerman/Mediacom
A week or so ago I ‘sat down’ with Sue Unerman and ASD from MediaCom to discuss what’s happening with me, Spotify and the wider industry. Being connected has never been more important! Thanks to...
View ArticleHow audio is changing lives for the better.
This post was originally posted on http://www.spotifyforbrands.com At Spotify, we understand the power of audio. Music and podcasts bring joy to millions all over the world, and we see audio taking...
View ArticleIs kids mental health being left behind?
I sent a tweet last week that seemed to hit a chord. It started with a chat in the office about school homework with Sam Hicks and the pressure that builds around doing it, who does it, tuition etc. It...
View ArticleRecipe for a successful conference
Back after a few days at my Sales Academy in Evian and have been reflecting on what makes a great sales conference. My team and I had been working so hard to make a success of this event and I feel...
View ArticleMy Presentation at Dmexco about Spotify Culture Next Global Trends Report
Just back from Dmexco and a pretty hectic few days as usual. Spotify was in demand this year and we were lucky enough to hit the stage a few times through the two days. I was asked to present our...
View ArticleDiversity is more than just Gender.
How can we adjust how we think about diversity? Diversity is currently dominated by gender, and there is so much going on in that space, which is fantastic, long may it continue, but there is a much...
View ArticleMy Shiny new object podcast & Interview with The Drum
A first for me on this blog is a link to a podcast I featured on with Tom Ollerton a few months back. Here the Drum has a summary of the interview, first published Here The podcast itself can be found...
View ArticleThe reason behind #loveAds at Spotify
First published on Campaign Here LoveAds started as an internal campaign idea ahead of the annual Spotify Europe advertising sales team conference. It was a simple message that we devised for the...
View ArticleInterview with M&M on Global trends pre Festival of Media
What are the key trends and insights driving global media in 2018? The key insight is that not everything is as it seems. We have come to question so many things around digital media and we are seeing...
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