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Digital Trading Standards Group (DTSG) – heard of it?
I attended a seminar this morning called something like ‘Is your brand safe online’ A number of parties were there, all worried about their brands, namely trade bodies, Ad nets, Agencies and global...
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Happy Birthday Bertozzi Bytesize – 28.10.09
I remember the first blog. I had no idea how to use the tech of the blog, no idea where it would end up but really wanted to know how all this blogging stuffed worked. 150 blogs later – basically 4 a...
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Interview with Beet.TV at Monaco Media Forum – Programmatic video
Each year I go back to Monaco the subject of Real time bidding, programmatic buying and data rises up the agenda. Year one there was little or no coverage of the topic. Last year we had a side room...
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Data Driven – Reality Based Media Panel at Monaco Media Forum
A panel moderated by Brian from Digiday talking about data driven display market and the role of programmatic trading from an advertiser, agency and human perspective. We covered privacy, a cookieless...
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Campaign A-list at 40
Some people dont care, some have been in it for years, some are freshers like me but quietly everyone is pleased to be in Campaign’s A-list. It wont change your life or your career, it’s a nice to...
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Will Millennials ever know Serendipity?
Apart from loving the word, I wanted to write about Serendipity as I sometimes wonder whether it is going to be a rare thing for coming generations. For those that are not sure the definition of...
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My 2012. Perpetual motion.
Perpetual motion in more ways than one. Change is the only certainty in life and we certainly experienced it this year. Travel wise it was the year of going to the US, Palo Alto, Chicago, Las Vegas,...
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Linkedin etiquette – Why link but not shake?
In the last two days I have had discussions about how to use Linkedin. When I say use I mean the etiquette of connections, why you connect and how you should behave once you have. You always assume...
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Call centre ineptitude from RAC and AA negates good advertising
For many years I have sat opposite brand managers asking us to deliver more sales, conversions and the ‘right kind of customer’. This was often in the face of poor offers in market from those same...
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Persistent Identity – holy grail available to some..
I am Just back from meetings in Seattle and San Fran with the Big 4. Big 4 you ask? Well in todays world of data connectivity, mobile innovation and growth as well as digital commerce the big 4 has...
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The least well known, best attended event: Webit 2013
Probably 6-9 months ago when November seemed a life time away I received my first communication from Webit. Come the day I walk on stage, myself and fellow speakers had received according to the hosts...
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Intrapreneurial ambition – succeeding in programmatic
Over the last four to five years I have been employing people into VivaKi and Audience On demand and have been looking for that common thread that links them all together. Is it a passion for...
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Annual interview with Beet.tv in Cannes – entering good times in programmatic
Every year at Cannes before the Rubicon Panel we discuss with Andy at Beet.tv where things stand in the programmatic industry and this year we discussed a brighter future. 2014 was the lost year to the...
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Dmexco – powered by professional energy
Perhaps a surprise to some but this year was my first year at Dmexco. Every year it has clashed with something or other, but this year I was there, well for a night and a day at least. It is usually...
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We all need to ‘Grow’ up – Don’t forget yourself.
When you take a step back and really assess how you spend your day, it is clear that most of us fail in investing in ourselves. More importantly as leaders of teams and organizations just when we need...
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Adblocking -please advertise responsibly
Ad-blocking, is now in its next chapter. The converted network in the form of Three is going to banish ads en masse. We have lived through a number of chapters in this story, we are reading fast...
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My 2012. Perpetual motion.
Perpetual motion in more ways than one. Change is the only certainty in life and we certainly experienced it this year. Travel wise it was the year of going to the US, Palo Alto, Chicago, Las Vegas,...
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BertozziBytesize: Straight talk is the missing link.
I recently delivered a session at The Festival of Media, called ‘an insiders guide to programmatic’ the design of which was to have a straight forward and open discussion with a room full of...
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An Englishman in NY (well Chicago)
After another two month stint in the US, I am flying home to take up my role in London. In 2014 I had the good fortune to work for six months in New York and thoroughly enjoyed the experience, this...
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Bertozzi bytesize: 20yrs of agency, 20K minutes of sales – what have I learned?
I could have waited a month, six months, a year to write this but the biggest impact of jumping in cold water comes immediately, not after a few minutes, so I thought I would try to sum up my feelings...
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