Recorded @ConnectedPodcast with Sue Unerman/Mediacom
A week or so ago I ‘sat down’ with Sue Unerman and ASD from MediaCom to discuss what’s happening with me, Spotify and the wider industry. Being connected has never been more important! Thanks to...
View ArticleMy answers on getting a job, interviewing for school leavers and students.
I was lucky enough to take part in a Speakers4schools virtual talk and Q&A. I was blown away by the attendance, 1100 kids and 300 questions asked. Lock down or not I could not manage all 300 so I...
View ArticleBertozziBytesize : Communicate/Adage MENA – Audio goes everywhere.
Marco Bertozzi, Vice President, EMEA Sales & Multi-market Global Sales at Spotify, tells Communicate what users were listening to while social distancing was in effect around the globe and in the...
View ArticleSales in a Pandemic. Did not see that coming!
Four years ago, I moved from agency to sales and at the time and since, a number of agency colleagues asked me about how the cross over was and asked what I had discovered. There is so much to learn...
View ArticleWe are all in our heads too much.
First published here. Marco Bertozzi, most recently Vice President, EMEA and Multi-Market Global Sales at Spotify is a true digital veteran and NDA’s new regular columnist. He started his career at...
View ArticleInternal recruitment needs to be on brand and empathetic.
As I continue to consult, mentor and devote time to myself and family I am also concurrently talking to companies about potential future roles. I wanted to reflect on my experiences of this process so...
View ArticleDigital advertising: Should we return to simpler days?
First Published in New Media Age here Marco Bertozzi, most recently Vice President, EMEA and Multi-Market Global Sales at Spotify is a true digital veteran and NDA’s new regular columnist. He started...
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Consultancy vs Full time work – is it for you?
As someone who has only ever been employed by a company for the last 25 years, I was always fascinated with the concept of consultancy. It seemed to be the thing you did when you got too old to be...
View ArticleAre you defined by your job?
What’s your first reaction? It will probably vary depending on a few factors. How high profile is your work or job,how high profile are you as an individualwhat else is happening in your life,what...
View ArticleHistory repeats itself for Audio, like ‘digital’ before it.
Recently Warc released one of it’s reports on media channel revenues vs time spent and I have seen a lot of commentary about the big gap between time spent (31%) and percentage of advertiser revenues...
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